PARTNERS - BEAUTY & WELLNESS BRANDS AND INDUSTRY LEADERS
I’ve spent 25 years building trust in this industry. With therapists. With clients. With brands. And there’s one thing I know without question.
The solo beauty and wellness professional — the mobile therapist, the small salon owner, the person doing everything alone from a kit bag and a phone — is the most powerful, most underserved, and most overlooked commercial opportunity in this sector.
The brands that genuinely serve, support, and show up for them don’t just win a customer. They earn something far more valuable. They earn trust. And in this industry, TRUST is everything.
THE LITTLE KNOWN FACTS ABOUT A BIG SECTOR
58% of the UK's 486,000-strong beauty and wellness workforce now work for themselves.
Up from just 46% in 2006, they are the majority of the industry.
They power a £28.3 billion industry.
One that employs more people than UK publishing, broadcasting or utilities combined.
As salons cut jobs, self-employment doesn't just survive the squeeze — it absorbs it.
Pressure on employer-led salons (rising NI, wages, business rates) is accelerating the shift toward solo practice, not reversing it.
One of the fastest-growing, most dynamic sectors in the country.
Made up of extraordinary, skilled, passionate professionals.
Solo therapists working from home, treatment rooms, or rented chairs. Mobile therapists taking treatments directly to clients in homes, hotels, and offices. Small salon and studio owners with 1 to 5 people, doing everything. Freelancers building careers across multiple disciplines.
They are the majority of this industry. They are its most trusted voices. And they have been almost entirely overlooked by the commercial infrastructure that exists to serve it.
CHRISTIAN LABOUTIN
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NEALS YARD REMEDIES
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PRADA
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QUINTESSENTIALLY
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MARKS & SPENCERS
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NATURA BISSE
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DOLCE & GABBANA
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VOGUE
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BURBERRY
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HARPERS BAZAAR
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MINI COOPER
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MURAD
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DR LEVY
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PAYPAL
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L'OREAL
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ESSIE
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HARRODS
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AROMATHERAPY ASSOCIATES
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BIO SCULPTURE
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JOHN LEWIS
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CHRISTIAN LABOUTIN ・ NEALS YARD REMEDIES ・ PRADA ・ QUINTESSENTIALLY ・ MARKS & SPENCERS ・ NATURA BISSE ・ DOLCE & GABBANA ・ VOGUE ・ BURBERRY ・ HARPERS BAZAAR ・ MINI COOPER ・ MURAD ・ DR LEVY ・ PAYPAL ・ L'OREAL ・ ESSIE ・ HARRODS ・ AROMATHERAPY ASSOCIATES ・ BIO SCULPTURE ・ JOHN LEWIS ・
BRANDS I’VE PARTNERED WITH
MY STORY.
South London. Complicated childhood. I didn't come up the easy way. I came up through the beauty industry with nothing but drive and a deep belief that I could build something that mattered.
From sweeping salon floors to NVQ Level 8, Degrees in Sports Science and Cosmetic Science, to QVC presenter and CEO.
I built the UK's first mobile beauty business Urban Retreat at Home with Harrods. I was Founder of Perfect 10 and Perfect 10 Black Label.
Global skin coach to Victoria Beckham, Lady Gaga, Leonardo DiCaprio, Alicia Keys, the late Queen Elizabeth II, and seven Royal families.
I’ve consulted to 65+ luxury hotel spa consultancies globally. And trained and mentored over 22,000 therapists.
I’ve built empires by spotting gaps in the solo beauty and wellness industry—and filling them. I see another one! So I’m building my next (and most exciting) business for the tribe I love, with the people I trust.
We are looking for partners to serve this growing community.
From skincare & treatment products to equipment or technology. Education, insurance, legal, or financial services or tools. Apparel, or wellbeing. And anything else that enhances their life and business.
If you are a brand or industry leader who:
is creative and open to new ideas
genuinely cares for their tribe and their customers
goes above and beyond
builds relationships before transactions
has grit and passion.
Then I’d love to chat to you.
Be part of what I’m building next.
If what you’ve just read resonates, or you know someone who would be a great fit, then please reach out.
Fill out the form and I’ll connect personally via email to tee up a chat. All completely confidential, of course.
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